There’s a quiet shift that happens when we cross forty.
It’s not sudden, it’s not dramatic, but our skin begins to speak a new language. What worked in our twenties and thirties doesn’t quite deliver the same results. This isn’t about fighting age, it’s about understanding change and giving your skin what it truly needs to thrive.
As a woman, a mum, and a founder who’s lived through this transformation, I created Kenzako to meet skin exactly where it’s at balancing science, self-care, and soul.
Let’s decode the five main skin concerns for women over 40, and how to support your skin through this beautiful new chapter.
1. Loss of Firmness and Elasticity, The Collagen Decline
After 40, our body’s collagen production naturally slows. The structure that once kept our skin lifted and bouncy begins to soften, leading to sagging and fine lines around the jawline and cheeks.
Solution: Look for products rich in peptides, ceramides, and antioxidant-loaded botanicals that support collagen integrity. Consistent use of active moisturisers like Kenzako’s Replenishing AM Cream and Renewing PM Cream helps strengthen and firm the skin barrier while delivering visible plumpness.
2. Dryness and Dehydration, When Skin Feels Thirsty
Hormonal shifts during perimenopause and menopause reduce natural oil production. The result? Skin that feels tight, rough, or suddenly sensitive.
Solution: Choose hydrating formulas that mimic the skin’s natural barrier. Hyaluronic acid, niacinamide, and squalane are your best friends here. Add a few drops of our Repairing Face Oil over your moisturiser to lock in hydration and restore that supple, dewy finish.
3. Dullness and Uneven Texture, The Glow Drop
As cell turnover slows, dead skin cells build up on the surface, dulling your radiance. You may also notice makeup sitting differently, or an uneven feel to the skin.
Solution: Gentle chemical exfoliants like AHAs work wonders. Our AHA Body Reset Scrub was created to resurface and renew, not just for the body, but as a reminder that exfoliation is the foundation of glow at every age.
4. Fine Lines and Wrinkles, Expression Meets Experience
Every line tells a story, but we can soften their appearance while keeping skin smooth and healthy.
Solution: Focus on restorative serums with peptides, CoQ10, and Vitamin C like Kenzako’s Radiant Serum. These help improve elasticity, protect against free radicals, and promote a brighter, firmer complexion.
5. Pigmentation and Sun Damage The UV Legacy
Years of sun exposure start to reveal themselves as dark spots and uneven tone. This is one of the most common concerns for women over 40, especially in Australia’s climate.
Solution: Vitamin C and niacinamide are the gold standard for brightening. Always finish your routine with daily SPF, even on cloudy days. Consistency, not perfection, is what keeps your skin luminous and even-toned.
The Final Word, Beauty Beyond the Surface
Your skin after 40 is not “aging” it’s evolving. It’s learning resilience, much like you have. With the right actives, a consistent routine, and mindful self-care, radiance isn’t lost, it’s redefined.
At Kenzako, we believe that every stage of womanhood deserves science-driven skincare and intentional rituals that remind you to pause, breathe, and reconnect.
Because glowing skin is not about youth it’s about balance, strength, and self-love.
Featured Ritual for 40+ Skin:
🧴 Morning Armour: Restoring Facial Cleanser → Radiant Serum → Replenishing AM Cream → SPF
🌙 Night Renewal: Cleanser → Renewing PM Cream → Repairing Face Oil
